Metrolinx is a government agency responsible for integrating public transit in Ontario. One of its key services is PRESTO, an electronic payment system that replaces the need for tickets, passes, and cash.
In 2024, the Customer Strategy team aimed to provide guidelines and ideal experiences for the PRESTO web app.
As a multidisciplinary team of two designers and two business analysts, we aimed to deliver a world-class experience. We focused on creating an engaging website that showcases transit payment options in a clearer, more accessible, and exciting way for every rider.
How might we design the ideal customer experience for the current PRESTO web app?
Feel free to email me at rosa.moriya@outlook or connect over LinkedIn. I'd be happy to walk you through it!
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